Professor Visa Heinonen
|
|
|
Professor Visa Heinonen |
|
Visa Heinonen
Dr, Professor in
Consumer Economics
Department of Economics and Management
P.O. Box 27
(Latokartanonkaari 9)
FI - 00014
University of Helsinki
Tel. +358-9-191 58085, Fax +358-9-191 58096
E-mail:
visa.heinonen@helsinki.fi
Dear visitor,
welcome to the home page of Visa Heinonen (Professor in Consumer Economics)!
Fields of Interest:
My most important fields of interest are consumer research, the long-run transition of consumer society, history of advertising, economic and consumer policy, youngsters as consumers and the history of economic thought.
I’ve been conducting research on the main field of my interest that is the transition of consumer society since the 1990s. In my dissertation (Heinonen 1998) I studied the roots of Finnish consumer policy in the level of womens’ associations and co-operative trade organizations. Our most important co-operation (with the social science history department in the faculty of social sciences, University of Helsinki) is the Transformation of Consumer Society Graduate School (http://www.valt.helsinki.fi/blogs/kulutus/tutkijakoulu/english/index.htm) and the seminar related to it (http://www.valt.helsinki.fi/blogs/kulutus/information.htm).
Some years ago I wrote a book (together with Hannu Konttinen: Heinonen & Konttinen 2001, in Finnish) on the history of Finnish advertising and have published articles dealing with the same theme. Besides, our research projects have focused on young consumers (together with Dr. Minna Autio). At the moment we are conducting research on Finnish consumer policy and focusing on consumer policy programmes.
One field of my interests has been the history of economic thought. In year 2000 we published a history of Finnish economic thought during the 19th century written together with Dr. Jukka Pekkarinen, Dr. Antti Kuusterä and Dr. Sakari Heikkinen (Heikkinen, Heinonen, Kuusterä & Pekkarinen 2000). Besides, I have published several articles on this subject.
The first Finnish text book in consumer economics was published in 2005 (Heinonen & al. 2005).
Our most important institutional collaborators are the Finnish Association of Consumer Research (http://www.kulutustutkimus.net/) and the National Consumer Research Centre.
Books (by Heinonen & co-writers):
Heinonen, Visa & Jukka Kortti , eds. (2007): Vaikuttamista ja valintoja. Monitieteisiä näkökulmia mainontaan ja kulutukseen (Choosing and Influencing. Multidisciplinary Viewpoints to Advertising and Consumption ). Gaudeamus, Tampere.
Heinonen, Visa, Markus Jäntti & Juhana Vartiainen , toim. (2007): Kansantaloustiede, talouspolitiikka ja hyvinvointivaltio – juhlakirja Jukka Pekkarisen kunniaksi (Economics, Economic Policy and the Welfare State – a Tribute to Jukka Pekkarinen). Raportteja (Reports) 11. Palkansaajien tutkimuslaitos, Helsinki.
Heinonen, Visa, Anu Raijas, Kaarina Hyvönen, Johanna Leskinen, Marjukka Litmala, Mika Pantzar, Tarja Römer-Paakkanen & Päivi Timonen (2005): Kuluttajaekonomia. Kotitalous ja kulutus (Consumer Economics. Household and Consumption). Porvoo, WSOY.
Peltonen, Matti, Vesa Kurkela & Visa Heinonen , eds. (2003): Arkinen kumous. Suomalaisen 60-luvun toinen kuva (Everyday Revolution. A Different Picture of the Finnish 60’s). SKS:n Toimituksia 849. Jyväskylä, SKS.
Heinonen, Visa & Hannu Konttinen (2001): Nyt uutta Suomessa! Suomalaisen mainonnan historia (Now New in Finland! The History of Finnish Advertising). Helsinki, Mainostajien Liitto.
Heikkinen, Sakari, Visa Heinonen, Antti Kuusterä & Jukka Pekkarinen (2000): The History of Finnish Economic Thought 1809-1917. The History of Learning and Science in Finland 1828-1918, 17a. Ekenäs, Societas Scientiarum Fennica.
Heinonen, Visa (1998): Talonpoikainen etiikka ja kulutuksen henki. Kotitalousneuvonnasta kuluttajapolitiikkaan 1900-luvun Suomessa (with an English Summary, 431-439, 'Peasant Ethic and the Spirit of Consumption. From Household Advising to Consumer Policy in the 20th Century Finland'). Bibliotheca Historica ) 33. Helsinki, Suomen Historiallinen Seura.
Heinonen, Visa, Juri Mykkänen, Mika Pantzar & Seppo Roponen (1996): Suomalaisen talouspolitiikan ajattelumallit valtiovarainministerien budjettiesitelmissä 1974-1994 (Finnish Economic Policy Models of Thought in the Budget Lectures given by the Minister of Finance, 1974-1994). Helsinki, Kuluttajatutkimuskeskus.
|
|
Updated 4.1.2008