[Home] [CV] [ Research ] [Publications]

 

 

 

CURRICULUM VITAE

Saara Hyvönen
Dr.Sc. (Econ.), Helsinki School of Economics and Business Administration

Professor of Marketing 1992 -

Senior Reseach Fellow, Academy of Finland, 1.8.2000 – 31.7.2001

UNIVERSITY OF HELSINKI
Department of Economics and Management
PO Box 27
FIN-00014  UNIVERSITY OF HELSINKI
FINLAND
saara.hyvonen@helsinki.fi

Academic honors

  • Best paper Reward, 2004, Tuominen, M, Matear, S. , Hyvönen, S., Rajala, A., Kajalo, S., Möller, K. Greenley, G.E. & Hooley, G.J. (2004),  Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies, 2004 Anzmac –conference, Wellington, New Zealand

    "The Gate of Knowledge", Union of University Assistants' and Researchers' Doctoral Dissertation Award, 1991
 
Professional activities (1998- )   
  • Evaluator, disseration thesis in marketing, Turku School of Economics, 2009
  • Scientific evaluator of applicants, professorship in marketing, University of Jyväskylä 2007
  • Opponent, Disseration thesis in marketing, University of Vaasa, 2007
  • Evaluator, disseration thesis in marketing, University of Vaasa, 2006
  • Scientific evaluator of applicants, professorship in marketing, Turku school of Economics, 2006
  • Evaluator, docent of marketing, University of Kuopio, 2006
  • Scientific evaluator of applicants, professorship in marketing, University of Joensuu, 2005
  • Scientific evaluator of applicants, professorship in marketing, Swedish University of Agricultural Sciences SLU, Uppsala,  2005
  • Scientific evaluator of applicants, professorship in marketing, University of Kuopio, 2004
  • Scientific evaluator of applicants, professorhip in rural entrepreneurship, University of Jyväskylä, 2004
  • Evaluator, dissertation thesis in marketing, Turku School of Economics 2002
  • Opponent, dissertation thesis in marketing, Helsinki School of Economics 2002
  • Evaluator, dissertation thesis in marketing, Helsinki School of Economics 2002
  • Opponent, dissertation thesis in marketing, University of Vaasa 2002
  • Evaluator, dissertation thesis in marketing, University of Vaasa 2001
  • Expert-Evaluator, European Commission, 2001 – date.
  • Opponent, licentiate thesis in consumer economics, University Helsinki 2000.
  • Scientific evaluator of applicants, professorship in tourism marketing, University of Lapland 1998.
  • Opponent, licentiate thesis in marketing, Helsinki School of Economics 1998.
  •  Ad hoc -reviewer, International Review of Retail, Distribution and Consumer Research;  European Journal of Marketing, British Food Journal, Agribusiness. The Management Journal. 

Participation in international workshops & seminars (1999- )

·        Managing Value Chains Theme of the Boston B-to-B Academic Conference, Harvard Business School, Cambridge, Boston, August 5-6, 2004;

  • AMA 2004 Summer Marketing Educators’ Conference, Boston, August 6-9, 2004;

  •       Retailing and Producer-Retailer Relationships in the Food Chains, 88th Seminar of the European Association of Agricultural Economics, Paris (France), May 5-6, 2004

  •       The 19th Annual IMP Conference, 4th-6th September, 2003 University of Lugano, Switzerlan

  •       Retailing 2003: Strategic Planning in Uncertain Times Conference, AMS/ACRA, Columbus, Ohio 6.-9.11.2003;

  • Retailing 12th EAERCD Conference, Paris 2.-4.7.2003

  • XXI European Agricultural Law Congress and Colloquim of the CEDR, Helsinki 27.-30.5.2001
  • Workshop on Small Business Research, Prague 23-24.11.2000
  •  Workshop on Success Factors, Competitive Advantage and Competence Development, EIASM, Brussels 2-3.12.1999.
  • Jordbruk og Samfunn, NJF Conference, Ås 28.6.- 1.7.1999.
  • Hygienomics, the Global Hygiene Forum, Helsinki 10.-12.5.1999.

Managerially oriented lectures & seminars (2000 -)

  • ECR Seminar for University Teachers, August 26, WTC, Helsinki
  • ECR Europe Seminar in Paris, May 23-26, 2005
  • Market entry strategies and new product development,  a seminar for small rural enterprises, MTK, Helsinki 23-25.10.2001.
  •  Rural entrepreneurship and marketing, a seminar for the consultants and trainers of small rural enterprises 19.20.3.2001, MTK, Espoo. 
  •  Marketing – new distribution channels and entry strategies, a seminar for small rural enterprises and PD students, Helsinki, MTTL 3.-4.10. and 26.10.2000.
Teaching – current courses
  • Strategic marketing
  • Distribution channel management
  • Strategic management

 

Updated 23.03.2009 Saara Hyvönen